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Home » Marketing Resources » Product Tips » Sales and Use Tips for Full Color Brochures

Sales and Use Tips for Full Color Brochures

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Professional, full color brochures offer an informative and effective marketing strategy for presenting  your services and products to new prospects.  If you are making sales presentations face to face, you will want to utilize professional brochures to assist your sales people with effective marketing tools that project a professional image and build confidence to make a purchase. Nothing can do this as well as a professionally designed full color brochure with attractive images. To design your brochure for best results, you must grab the reader’s attention, create enough interest for them to read the copy, raise the level of the readers interest in what you are offering, and encourage the reader to take a specific action.

To get the reader’s attention, start with determining why people want to buy your product or service. What is the most important thing you can do for a person? What is the most important problem you can solve for them? How is your product going to fulfill their needs? Once you understand your company’s primary benefit, grab their attention by expressing your message with a headline and a photograph that will not only get their attention but also create enough interest to open the brochure. Once the prospect has opened the brochure, they will skim the headlines before reading the copy. So make sure your headlines inside the brochure are benefit oriented.   Always remember the reader is only interested in themselves, not the company, so everything contained in the brochure must focus on the benefits of how they will enjoy the product.  Next you must give them a reason to act now with some type of time limited special offer. You must make it very clear as to how you want them to take action as well as making it very easy for them to respond. Last, you must build confidence and remove any risk; many companies do this with a money back guarantee. Your over- all design and the quality of your images are very important, so be sure to get as much help as you need from RND’s talented graphic artists. To see hundreds of ideas for sales brochures see sample ideas.

To really WOW your prospects, consider using full color presentation folders during your face to face sales presentations. Fill the pockets of your presentation folder with as many as six full color presentation folder inserts. The inserts will serve as a substitute for the sales brochure in face to face sales situations in an even more thorough and impressive manner.

For additional educational marketing ideas see Resources.

RND has serviced over 30,000 outdoor home service businesses with effective marketing tools.  To review our efficient manufacturing process, from the design of your product through shipping, see how-it works.