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Home » Marketing Resources » Product Tips » Postcard Sales and Use Tips from RND Experts

Postcard Sales and Use Tips from RND Experts

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Professional, full color postcards offer an effective marketing strategy for marketing new services to your customer and to neighbors to acquire new prospects.  You can mail the post cards to your customers to promote additional services at the right time of each month. To save postage, you can also have your service people deliver the post card to your customers and neighbors  when they are doing work in the neighborhood. It works best to deliver the post card inside a clear plastic door hanger bag so the advertisement can be placed on the door and protected from inclement weather.

Another advantage to post cards is that there is no envelope to open so your message starts working instantly. Remember, repetition is the key to success in advertising.  Your best return will come from delivering your message to the same target market over and over again. To design your post card for best results, give it the glance test. Does your main benefit or message jump out at you at a glance? For best results, your headline and photograph should both work together to support your main message. Your post card must contain a hook or something to lure the customer to take action, like a special offer. Next think about how you are going to generate trust and confidence. In order for the post card to do its job, you must offer a visible and easy call to action. The more choices you offer the better; consider offering all of the following: A convenient website, the phone with a person available to answer the incoming calls, and a return card. Last, make sure the design reflects your image and not to put too much detailed copy into the post card. Remember, your goal is to create a prospect so you have an opportunity to make a sale. To see hundreds of ideas for postcards see sample ideas.

Consider using full color lawn signs as an alternative to post cards to promote your services to neighbors. Door hangers and Flyers (stuffed in weather protected clear plastic door hanger bags) are also excellent advertising tools to utilize to promote to neighbors. Colorful stuffers left with your invoice at the door in a clear plastic door hanger bag can also be a very effective marketing strategy to sell  add on services to your existing customers.

For additional educational marketing ideas see Resources.

RND has serviced over 30,000 outdoor home service businesses with effective marketing tools.  To review our efficient manufacturing process, from the design of your product through shipping, see how-it works.